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greenwashing

Examples

  • The Free Dictionary defines greenwashing as the dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image. — “Greenwash - Green Wiki”,
  • Both are examples of "greenwashing". - planting a tree to clear your conscience of your new carbon emitting SUV purchase. BP's greenwashing campaign to appeal to the climate change crowd has caught up with them. — “Urban Dictionary: greenwashing”,
  • Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate. — “Greenwashing - SourceWatch”,
  • The term "greenwashing" finds it roots in the political expression "whitewashing," which, according to the Greenwashing Index, is defined as a coordinated attempt to Jumping off from this point, greenwashing—simply defined as making misleading marketing. — “Cheat Sheet: Greenwashing - Earth911.com”, earth911.com
  • Greenwashing. Visit Our Sponsor: CONTACT INFORMATION. The following is from a work-in explored in an entry on Greenwashing that we wrote for the. — “Greenwashing”, businessethics.ca
  • It's starting to seem like every company is going green. While it's wonderful to see this sudden concern from many businesses for the environment, consumers need to be careful to avoid being greenwashed. — “Avoiding greenwashing”,
  • The Free Dictionary defines greenwashing as the dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image. Contents. 1 Prevalence of Greenwashing. 2 Six Sins of Greenwashing. — “Greenwashing - Ekopedia”,
  • Predictably, the level of "greenwashing" has spiked sharply since Greenwashing is what corporations do when they try to make themselves look more. — “”,
  • What is Greenwashing? Greenwashing misleads customers by making false claims about a green product or service as an outlet to market and/or sell their product. The term for this practice is greenwashing, also known as green sheen. — “What Is Greenwashing? What Does Going Green Mean?”,
  • Greenwashing was coined by suburban NY environmentalist Jay Westerveld in 1986, in an essay regarding the hotel industry's practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to "save the environment". — “Greenwashing”,
  • Brief and Straightforward Guide: What is Greenwashing? Greenwashing is a marketing technique in which a company falsely claims environmental responsibility. — “What is Greenwashing?”,
  • Last week, we wrote about Shell's latest greenwashing campaign that is to be centered upon the idea of passing energy to the next generation and particularly the slogan "Let's Go." Two commercials and a print ad have emerged so far Read more. — “Greenpeace | Greenwashing”,
  • Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly. — “Greenwashing - Wikipedia, the free encyclopedia”,
  • Like a parasite, greenwashing makes it that much more difficult for business and Greenwashing is insidious, confusing consumers interested in making right choices for. — “The Greenwashing Blog”,
  • Greenwashing is an attempt to convince consumers that their business has a low impact on the environment. Learn more about greenwashing. — “HowStuffWorks "How Greenwashing Works"”,
  • The Six Sins Of Greenwashing. TM. Green·wash (grēn'wŏsh', -wôsh') – verb: the act of misleading consumers regarding the environmental. practices of a company or the environmental benefits of a product or service. The "Six Sins of Greenwashing. TM. — “The "Six Sins of Greenwashing”,
  • Greenwashing (a portmanteau of "green" and "whitewash") is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company's policies or products (such as goods or services) are environmentally friendly. — “greenwash: Definition from ”,
  • You know, for how easy it really can be to go green, it's ridiculous how much corporate greenwashing occurs these days, and it's gotten large corporations way more credit among potential do-gooders than they deserve. From oil companies like Royal. — “Focus on Focus Earth Greenwashing: Know When a Company Is”,
  • While a company should communicate its notable progress toward sustainability, it should be mindful of "greenwashing. The term greenwashing was coined by environmentalists to describe the deceitful efforts companies had undertaken to portray a good environmental image. — “Greenwashing | AirDye® - Good for Business”,
  • Greenwashing Index is promoted by EnviroMedia Social Marketing in partnership with the University of Oregon School of Journalism and Communication. The ads posted and evaluated here are not submitted or rated by EnviroMedia Social Marketing staff. — “The EnviroMedia Greenwashing Index – Home”,
  • Greenwashing Report 2010. Greenwashing Report 2009. Greenwashing Report 2007. The Seven Sins Terms of Use: The Sins of Greenwashing website is published by TerraChoice Group Inc. — “The Sins of Greenwashing: Home and Family Edition”,
  • Greenwashing occurs when people, governments or companies boast about environmental credentials that just aren't true, or provide only half the truth. Lack of corporate responsibility and business ethics, especially toward the environment, are a. — “Greenwashing - Beware of Greenwashing”,

Videos

  • Local resident Bob Stone objects to 'green' washing Local resident Bob Stone objects to use of the misnomer, 'green' as simply a ruse for those standing to profit from the destruction of the local environment, our health, and quality of life. He asks that the Adage permit application be denied, and our quality of life be preserved. Unlike the visiting proponents waiting to profit from Adage's BioMassacre scheme at the community's expense, Mr. Stone has lived in Mason County 40+ years. While the ORCAA hearing was designated as a forum to discuss air quality and Adage's proposed permit application on the same, the visiting proponents repeatedly opined about the 'jobs' and money they might receive, disregarding community sentiment against it and the destruction of what residents hold dear.
  • Green Washing 24/one Our short film submission to the 2008 24/one edmonton film festival. The topic given was greenwashing. This film was concieved, written, shot and edited all within 24 hours. This film was selected for the finals at the EIFF film festival's 24 hour competition. The actor won best actor. Quote: " I say "hey how ya doin tony?... and his face melts off!"
  • Vidz of Greenwash Guerillas @ EDF 1/3 Video Clip 1 of 3: Initial Deployment Security Drone Escorts Guerillas to Public Pavement London Rising Tide's Greenwash Guerillas Brigade, Detection Platoon #1, moved into action yesterday morning at 08:00 hours targeting dirty great energy corporation Électricité de France (EDF) at the central London headquarters (HQ) of their UK subsidiary EDF Energy. For a full Action Report, please see: Pix of Greenwash Guerillas @ EDF 2, Mon 20 Oct 08
  • Are Car Companies Like General Motors (GM) Greenwashing? Green is everywhere. But is green marketing here to stay? Also, find out the six sins of greenwashing and how you can avoid getting exploited by false environmental claims. Dave Michael Garg reveals the truth behind green marketing, including an up close look at General Motors (GM) and other car companies.
  • The Sins of Greenwashing and TerraChoice on Good Morning America Nov 4 09 Scot Case interviews with Elisabeth Leamy of Good Morning America about greenwashing and the importance of third-party eco-labels.
  • Six sins of green washing Scot Case outlines his six sins of green washing -- misleading claims some companies use to market their "green" products. Case is vice president of Philadelphia-based TerraChoice Environmental Marketing Inc.
  • Handling 'greenwashing' Kevin Reed introduces James Murray, editor of , who offers his tips on handling 'greenwashing'
  • Survival Greenwashing Award Is presented to Yaguarete Porá SA for dressing up the wholesale destruction of a huge area of the Ayoreo-Totobiegosodes forest as a noble gesture for conservation.
  • Greenwashing: False Claims on Recycling, Environmental Sustainability and Eco Friendly Products Watch this video and learn about greenwashing, the true meaning of organic and what Lifecycle Assessment is. Greenwashing is the false claim that companies make by spinning their products as environmentally friendly. According to , 98% of the products in the US and Canada have some form of greenwashing. Companies often use words with no clear meanings like "eco-friendly" or overemphasizing one green element, while everything else is not green, to deceive consumers. In most of the cases, companies have no proof at all for their products' environmental benefits. Even if the product can prove that it is greener than any other substitute in the market, it does not imply that the production procedure is green. For example, a recyclable T-shirt made in a factory pollutes rivers. The other common mistake consumers often make occurs when purchasing organic products. In order to be considered organic, products have to be made of 100% certified organic ingredients; while "made with organic" product only contains 70% of organic ingredients. Greenwashing can be counted as false marketing, and going organic can be tricky sometimes, so watch this video and learn how to be a smart consumer. This video brought to you by Grenk and Nextlife.
  • Red Green Washing Machine Hilarious video of Red Green's washing/drying machine. Only he could think of something like this. Sorry for the poor quality, i got it off an old tape. But it is much better than before. Enjoy! Note: I do not own The Red Green Show. Credit for this clip goes to the makers of Red Green and PBS
  • Greenwashing Disease | ZapRoot Australia is set to build the world largest wind farm in 2009. Greenwashing, these guys are full of **it! Community Site -- HYmini Wind Charger _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Largest Wind Farm in Australia Wind Farm Powering up 400000 Homes 1,4 Dioxane Found in Leading Natural Brands Greenwashing Index "Green" Toxic Products Chevron AD Coal by freeloveforum Model Miners - GE _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _Subscribe using your favorite platform: iTunes HTML Link YouTube Yahoo Video My Yahoo Google RSS AOL Bloglines Windows Live Miro Regular RSS RSS XML Format feed:///zaproot?format=xml _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ most popular tags zaproot viropop green series environment video podcast webisode eco pop culture next new networks free autobloggreen videos new stories cool cars online tv news clips earth day web auto interior design ideas going green sustainability ideas earth grist report water pollution channel solar wind alternative treehugger power geothermal energy oil fossil fuels local health greenpeace plants bike bicycle ocean weird greenhouse effect ecogeek global warming climate change ...
  • Learn About Corporate Greenwashing It is the responsibility of both individuals and corporations to be environmentally friendly. However, learns big business might be fudging their facts.
  • Andrew Winston - Shares some thoughts on greenwashing Justine Burt, Chief Green Officer of Greenwala Inc. Interviews Andrew Winston about greenwashing
  • Resist the Corporate Green Wash! www.no2010.com On March 30-31, the International Olympic Committee, along with VANOC and corporate sponsors, hosted the 8th World Sport and the Environment Conference in Vancouver, BC. Their goal? To promote the 2010 Winter Games as a motor for "social, economic and environmental benefit." The Olympic Resistance Network and other concerned groups held a demonstration outside Canada Place on Monday, March 30 to protest the environmental damage of the Olympics, and opposed this attempt to greenwash the 2010 Games. "The Olympic Committee is trying hard to portray the 2010 Games as environmentally friendly, but many of the corporate sponsors are either directly involved in, or financing, projects and industries involved in the commodification of water, independent private power projects on BC rivers and most significantly the Alberta tar sands, says Harjap Grewal of the Olympic Resistance Network. Construction, air travel, local traffic and other activities for the two week long 2010 Olympics are expected to generate more than 3700000 tons of carbon emissions, the equivalent of five per cent of BCs annual CO2 output. At least 100000 trees have been destroyed for a 17-day event. VANOC and the BC government violated the International Olympic Committees stated requirement that the host city carry out environmental impact studies before starting work. This environmental destruction is occurring on unceded Indigenous lands, with environmental and financial costs that will burden ...
  • Free Energy, the Obama deception, 2012 & Greenwashing at Go Green Expo. Troy Casey, the Certified Health Nut was asked to speak last minute on an Energy Panel at the Go Green Expo, Los Angeles. JUST LOOKING TO CREATE DIALOG ON WHAT MATTERS MOST!
  • Greenwashing The Green Movement for Big Profits
  • greenwashing An ad the oil companies should do. Download and share it because it will probably get shut down quick.
  • Wal-Mart's Greenwashing Campaign Many environmental are jumping on the "we love Wal-Mart" bandwagon because the company is working to enact numerous new green projects. However, they seem to be forgetting the fact that the company is currently involved in the largest discrimination lawsuit in American history, they routinely screw workers out of fair pay, and building a new Wal-Mart store does more environmental damage than their reforms will prevent. Mike Papantonio of Air America's Ring of Fire appears on Fox News' Bulls and Bears to set the record straight.
  • Sustainable Development and Green Washing - Part 1 () Sustainable development, innovation, green washing - these are all buzz words that we encounter on a daily basis. But do we know what it actually means? Do brands understand the severity of environmental and social issues? And what are they doing about it? Joining ABN in studio is Mindy Goldstein, member of OgilvyEarth New York, Mike Schalit, Chief Creative Director at Network BBDO, Andrew Human, CEO of Loeries and Giles Shepherd, MD of BrandAlive.
  • Green .vs. Greenwashing Scott McDougall, President of TerraChoice Environmental Marketing provides an educational session on CTV by examining products that boast environmental benefits. Learn what to look for when purchasing green products.
  • Greenwash of the Week: Earth Day Sponsorships In this special episode RAN's Greenwash of the Week looks at Earth Day Greenwashing. We love Earth Day but so do some of the dirtiest corporations on the planet. Why? Because they see sponsorships of local Earth Day events as an easy way to buy themselves a greener image. Greenwash of the Week is sponsored by @ChangeChevron, because Energy Shouldn't Cost Lives.
  • What is Green-Washing? In this video, Kristen McCormack addresses the issue of green-washing, consumer skepticism around CSR claims, and how we can differentiate between what a company says and what it does. Timberland President & CEO Jeffrey Swartz explains the need for an agreement on measurement and language of CSR.
  • Greenwash spill at the BP-sponsored National Portrait Gallery Last night at 6.07 PM the London brigade of the Greenwash Guerrillas got a call from a panicked pedestrian outside the National Portrait Gallery. It seemed that the prizegiving ceremony for BP Portrait Award was about to start, and toxic greenwash had begun to gush uncontrollably from the gallery's front doors. Arriving on the scene, armed with the latest in greenwash detecting equipment and wearing protective biohazard suits, the Guerrillas immediately identified several sources of the leak. Greenwash levels appeared to be the strongest anywhere a bright green BP logo was to be found: from the massive banners fronting either side of the grand entrance, to the microscopic embroidery on a security guard's lapel. The Guerrillas were given the run-around by gallery security and the Metropolitan police, who escorted Britain's cultural establishment into the awards ceremony first at the front, then around the side, then back at the front entrance again. By 7 PM, everyone had convened at the front entrance, and the Guerrillas set to work to contain the leak, quarantine the area, and warn attendees against entering the building. Many clean-up efforts were tried, from throwing golf balls and old tires at the leak to trying to plug it with mud, but for some reason the spill just kept gushing. Meanwhile, some Guerrillas attempted to arm the attendees -- most of whom, inexplicably, were determined to enter the contaminated building -- with information about BP, oil industry ...
  • Greenwashing Eric Henry of TS Designs interviewed on the topic of greenwashing
  • Green Washing A short commercial about how some people try to dupe you into thinking their company is more green than it actually is.
  • Green Marketing Vs. Green Washing: Penny Burgess (Part 2) Penny Burgess, MD of Ketchum Shanghai, sits down to discuss the fine line of communicating CSR programs in China.
  • BP wins Greenpeace 'greenwash' award... December 22, 2008 - time to announce the winner of the first annual Greenpeace 'Emerald paintbrush' award for greenwashing above and beyond the call of duty. Cue a quick roll on the drums, and step forward into the spotlight - BP!
  • Greenwash of the Week: Chevron's Solar Project Bulls#%t Rainforest Action Network is bringing back our popular web series Greenwash of the Week. This week Brianna & Nick investigate a recent solar announcement by the oil giant Chevron called "Project Brightfield". Each week we will bring you a riveting episode uncovering a new example of corporate greenwashing! If you see an example of greenwashing that we should feature on the show send it to us via twitter @changechevron or on our "We Can Change Chevron" facebook page or good old fashioned email - [email protected]
  • Greenwash of the Week: Is Wal-Mart Selling Greenwash? Bria and Robin discuss whether Wal-Mart is full of it.
  • Ford commercial greenwashing Kermit singing for ford
  • Six Sins of Greenwashing Scot Case -TerraChoice - Environmental Marketing - from Gift and Home Channel
  • Typography of Greenwashing - Librarian Avengers present Want to turn that old gas can into a biodegradable eco-friendly sustainable thingamajig? Look no further. Erica from the Librarian Avengers discusses the typographic elements associated with greenwashing (like whitewashing but with earthiness). Visit for more stuff...
  • Nuclear Waste Reprocessing: "Recycling or "Greenwashing" Dr. Ivan Oelrich, the Vice President for Strategic Security Programs at the Federation of American Scientists joins Dave Kraft from the Nuclear Energy Informaton Service () to discuss what to do with the 50000 + tons of dangerous and highly radioactive spent nuclear fuel created by US reactors. This program was produced by Chicago Access Network Television (CAN TV).
  • FUNCTION: Construct Knowledge Series - greenwashing Function: conducts a quarterly industry roundtable discussion, the Construct Knowledge Series, featuring a diverse group of industry professionals with varying perspectives and roles in the building and construction industry. This edition focuses on the topics impacting the marketing and specification of building products, including: sustainable practices, industry trends and challenges, BIM and emerging technologies, Architecture 2030 and more. The roundtable features a broad spectrum of perspectives from professionals with backgrounds in architecture, design, engineering and contracting services. Each guest is an expert in their respective field: Dennis Creech, Southface Brad Higdon, BDR Partners Jason McFadden, Barton Malow KP Reddy, RCMS Susie Spivey-Tilson, TVS Function: is an integrated marketing agency bringing strategy - on and offline - for businesses in the building and construction industry. Function: specializes in helping building product manufacturers create top-of-mind awareness for their products/brands among the specifiers and influencers relative to their products.
  • Greenwashing - The Media Show Peaceful natural scenes! Cute babies driving into the sunset! All is not as it seems in "green" ads. We do our best to uphold the high standards of advertisers who'd like you to believe they're environmentally friendly.Follow us where you're most comfortable! YouTube: click the yellow "subscribe" button NEW! Look for our back episodes as a weekly iTunes video podcast! Or as a standard RSS feed weekly video podcast! themediashow.blip.tv Facebook sneak-peeks and discussion: Blip.tv: themediashow.blip.tv LiveJournal community and discussion: Twitter, including our fave videos: @donteatweena 8bit tunes we love: 8 DeviantArt! uhh... ok we're kinda slack there right now:
  • Greenwashing: Don't We Exhale CO2 So Plants Make Oxygen? CO2 = CO2: A Letter to a Friend About The Biggest Joke In History... . The War on Terror Rapture = Takes Our Rights. The Global Warming Rapture = Takes Our Stuff. . Heya [redacted], Sorry man, I don't want to tell you this because I know you're into it, but be careful with what the corporate media owned by the corporations destroying the planet sells you. A lot of the problems and solutions they give us are fake and get us to feel guilty and blame each other instead of them while avoiding real environmental issues like GMO foods. This conveniently allows them to keep us distracted while they continue destroying the planet. There's lots of science, logic and other evidence to look at, but people selling fake stuff train their followers not to look at it. The same fascist techniques that make people say "Bush is Jesus and I won't listen to anyone who says otherwise!" work on the rest of us "humans" too. It's just different lies for the fake "Left" and "Right" political divide that make us scared of hearing the other side. I've changed my mind a bunch of times because I've kept an open-mind, it's supposed to be how we learn stuff, I think. Incidentally, I don't know if you remember learning this back in school, but CO2 is what animals exhale and what plants use for photosynthesis to produce oxygen for us. It's not bad for plants or the environment. It's CO2. It's a stable gas made from compounds in the periodic table of elements used for millions of years and it doesn't ...
  • Eric Corey Freed Gives Insight on Greenwashing - Eric Corey Freed, principle of Organic Architect and author of Green Building for Dummies, talks in front of a group of architects and designers about human behavior when it comes to sustainability. He focuses on how one can detect when a company is guilty of greenwashing. This event was filmed by and was organized by kirei at their Solano Beach event this year. For more videos and information about sustainable companies and products visit
  • Lindsey Satire Project - Greenwashing (Part 1) This is the video we created for Mrs. Lindsey's Satire Project (Year 2010) My group: Rebecca G. and Me (Stella) Topic: Greenwashing We are satirizing greenwashing, which refers to how companies often spend millions on advertising how green their products are when they spend very little on actually researching how to make their products more eco-friendly. If you're even bothering to read this description, all of the video clips, nature scenes, etc. are filmed by Rebecca and me. We take credit for everything filmed in this video except for the 3 pictures of mutated frogs. Video Edited by: Rebecca Music Credits: 1. "Insomnia" piano played by Stella 2. "Tulip Trees" by Robert Costlow 3. "A Walk Down the Trail" by Reasoner 4. "Right here Waiting" piano played by Stella In addition to this video, we made extra supplements for our short presentation: 1. A tree-shaped poster out of green advertisements from magazines. 2. A bottle of Amtor's Crystal-Clear Solar Energy Drink complete with a label and Nutrition Facts. 3. A commercial brochure of Amtor's success as an eco-friendly industry. Sadly, I can't show you any footage of the actual presentation of our supplements. Sorry, this video is all that you get for not being in our awesome 4th period. =) Note: If you're wondering where Stella is in the video, she's in Part 2!
  • Green Marketing Vs. Green Washing: Penny Burgess (Part 1) Penny Burgess, MD of Ketchum Shanghai, sits down to discuss the fine line of communicating CSR programs in China.
  • Greenwash of the Week: The Dirty Truth About Clean Coal Bria and Robin discuss the coal industry's greenwashing